Get to know your new team.

Started working at Empower Brands in July 2022, and core priorities include:

• Provide franchisees with day-to-day support in both the online and offline space.
• Facilitate creative team tasks for custom design work.
• Assist franchisees in setting up social media and pay-per-lead platforms.
• Manage national social media platforms, as well as schedule regular local social media postings.

What do you like most about working at Empower Brands?

I really enjoy the people I work with and the opportunity to help franchisees succeed.

When I’m not working, my favorite thing to do outdoors is…

I enjoy taking my dog on walks and pick-up soccer.

Started working at Empower Brands in February 2009. Core priorities:

• Oversee the creative development to ensure that the conceptual and visual work is of the highest possible quality.
• Build, lead, and produce innovative concepts that transform into compelling print and digital visuals while maintaining brand standard and vision
• Brainstorm with the creative team, maintaining strategic and creative thinking to develop new and creative initiatives.

What do you like most about working at Empower Brands?

I love being able to work with a great team over multiple brands to brainstorm and identify new projects and opportunities.

When I’m not working…

I have a multitude of hobbies that keep me outside. I’m a huge car enthusiast, an avid triathlete, and I love learning new things to keep my mind and body active.

Started working at Empower Brands in April 2018, and core priorities include:

• Provide franchisees with day-to-day proactive guidance and support in the digital space.
• Manage consumer corporate social media efforts.
• Assist franchisees in setting up and developing a well-rounded and active online presence.

What do you like most about working at Empower Brands?

The digital space is constantly growing and evolving, so I love being able to help our franchisees understand the digital landscape and evolve their businesses’ along with it.

When I’m not working, my favorite thing to do outdoors is…

go stand-up paddleboarding at the Chesapeake Bay with my dog, Umphrey.

Started working at Empower Brands in January 2009, and core priorities include:

• Spearheads and implements the company’s overall marketing strategies.
• Analyzes and assesses new online marketing opportunities and partners.
• Drives new website builds and initiatives for all brands, franchise development, and Empower Brands.

What do you like most about working at Empower Brands?

I love evaluating opportunities and making recommendations that can positively impact our franchisees’ local businesses.

When I’m not working, my favorite thing to do outdoors is…

to go for long walks and/or hikes with my husband, sons, and dog.

Started working at Empower Brands September 2019, and core priorities include:

• Working creatively across multiple brands to concept, develop and produce strategic, innovative and compelling on-brand print and digital assets.

What do you like most about working at Empower Brands?

I enjoy the company culture and love working with everyone here. The core values and practices facilitate an environment that encourages and supports creative solutions, growth and development from the ground up. The opportunity to explore and contribute my creative experience and skills over multiple brands is a challenge that I cherish.

When I’m not working my favorite thing to do outdoors is...

to go biking, camping and hiking.

Started working at Empower Brands in 2018, and core priorities include:

• Creates local marketing plans and advises franchisees on how to execute their plan.
• Manages system-wide brand initiatives related to the National Ad Fund.
• Collaborates with the in-house creative team to drive brand development and tactics.
• Analyzes local marketing metrics and refines budgets, channels, and messaging.

What do you like most about working at Empower Brands?

I love the people that I work with and get to interact with every day.

When I’m not working, my favorite thing to do outdoors is…

take my chocolate lab for a swim in the river.

Started working at Empower Brands in May 2021, and core priorities include:

• Bringing my knowledge of our CRM to all locations
• Using my experience as an office manager to train new locations
• Making everyone’s life easier by getting their systems set up and optimized

What do you like most about working at Empower Brands?

Working with a great group of people who all have the same goals in mind

When I’m not working, my favorite thing to do outdoors is…

Play golf

Started working at Empower Brands in July of 2018, and core priorities include:

• Leads and manages all technology-related functions and projects for the organization.
• Maintains and enhances the technology platforms utilized by all four brands.
• Manages the IT Helpdesk and new and ongoing training initiatives.

What do you like most about working at Empower Brands?

I love working with franchisees and brand support teams to develop and implement new programs and functionality that increase efficiency and productivity.

When I’m not working, my favorite thing to do outdoors is…

take the kayaks somewhere peaceful and catch some fish.

• Help desk support for Empower Brands employees as well as local franchisees.

• Onboard and train new franchisees on technology platforms

What do you like most about working at Empower Brands?

• Helping the franchisees work though issues they may have. Being able to see their successes big or small.

When I’m not working, my favorite thing to do outdoors is…

• Taking photographs of landscapes and families.

• Going to the beach or the mountains to get away from the city.

Started working at Empower Brands in June 2011, and core priorities include:

• Lead the accounting support team.
• Manage the corporate accounting functions and operations.
• Produce and analyze the corporate financial statements and budget presentations.
• Develop strategic plans along with the franchise support teams.

What do you like most about working at Empower Brands?

My favorite part of my job at Empower Brands is being able to help small business owners understand the financial status of their business by supporting their accounting processes and financial statement analysis.

When I’m not working, my favorite thing to do outdoors is…

go canoeing and smallmouth bass fishing on the river with my husband and children.

Started working at Empower Brands in August 2022, and core priorities include:

• Support franchisees on accounting matters.
• Record and track monthly sales for the franchise brands.
• Process daily transactions and complete account reconciliations for Empower Brands.

What do you like most about working at Empower Brands?

I love the connectivity – being able to establish relationships with both the people I’m working with and the people I’m working to support!

When I’m not working, my favorite thing to do outdoors is…

walking my dog, Bella, through our neighborhood trails.

Russ is the founder and Vice President of Conserva Irrigation, the only irrigation company founded on the principles of water conservation.

As brand leader, Russ drives the overall priorities and focus of the company including the service offerings, sales processes, strategic partnerships, and more.

Russ graduated with B.A. in Business Management from Saint John’s University.

What do you like most about working at Empower Brands?

• I am grateful to work with like-minded, enthusiastic leaders who are inspired to be the absolute best they can be in their role at Empower Brands. This infectious attitude is prevalent across our network of successful franchise owners, which spills over to our hundreds of thousands of satisfied customers.

When I’m not working, my favorite thing to do outdoors is…

• anything to do with water: Boating, rowing, water sports, time at the beach with friends and family, vacationing to beach destinations, and more.